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Islation and new global market structure expansions are all forcing researchers to balance their use of secondary and primary data to assist decision makers in solving decision problems and taking advantage of opportunities. It creates goodwill in the market and also enables a business unit to earn high profits through consumer-oriented marketing policies and programmes.
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The research scholars have depicted that digital applications enables firms to obtain feedback from customers that helps in market research and generate positive word of mouth that further attracts customers Chang Shen Liu 2016.
Audiences enhances the probability of a firm converting high-quality. Storage enables a firm to carry on production in anticipation of demand in future. 7The editable PDF template includes expenses for all marketing activities such as branding public relations market research lead generation events sales support travel and digital marketing. 22Some amount of goods is stored at every stage in the marketing process. Step 1 Research include an acknowledgement page and a bibliography page that lists all the references this should include any websites textbooks journals and or other related documents and all downloaded information in the form of research notes also need to be. Direct communication with defined audiences enhances the probability of a firm converting high-quality leads into sales.
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